Taliah Waajid has always been at the very core of the natural hair movement. These days her company is still leading the way in innovation and education. For 20 years Taliah Waajid products have set the standard in the natural hair community. That includes the largest consumer trade show that celebrates natural hair, health and beauty, known as naturalhairshow.org. Natural hair isn’t a trend for Taliah Waajid, it is a lifestyle that encompasses everything the consumer cares about. Her journey began when her mother refused to give in when Taliah begged her for a relaxer. She learned to manage and style her hair in creative ways that quickly attracted a following and styling requests from friends and neighbors. At age 14 she started her hair care business, and quickly collected a solid client base. In 1988 Taliah opened her first natural hair salon in Harlem, NY, continuing to build a reputation for healthy, creative, natural styles.